Happy Halloween Part Two

Getting my Etsy shop open and getting a clue about marketing an online retail store were the first tasks of the season. I chose to start with my decorated masks because they are familiar and because they connect with the season. I tested my system of connecting the merchandise with a blog post with additional information about the merchandise, created an online source of materials in an Amazon.com store for the convenience of blog readers wanting to try making decorated masks and actually transacted an Etsy sale! I learned how to promote both my product and my content. I even had the unexpected opportunities of being included in treasuries happen.

I feel confident to put my shop on autopilot for awhile and shift my attention back to the sewing room for the annual ritual of costume making. In 1985, Coby Palmer, Indianapolis floral designer, asked me to make his Halloween costume and I do remember saying, "yes" but do not recall saying "until death do we part!" In 1980, Coby founded the second oldest HIV/AIDS fundraising charity in America, Indy Pride Bag Ladies, which was all of the assistance in our state at the time. In the late 1980's the Damien Center opened to provide programs and services designed to empower persons to overcome the challenges encountered when living with HIV/AIDS, so they can remain independent and productive. The two organizations partner to raise funds in October and a new event called, The Grand Masquerade was launched. This image is from, 1988, the first year of this event. This is where you meet my client, Miss Blossom!


Miss Blossom is a true product of Coby's psyche. My client is a flashy, red-haired sassy Southern belle of a babe with definite ideas about dress. First and foremost, she HAS to have the biggest dress at the party! It's a big plus for me that she knows her way around a fabric store. The truly fascinating aspect of her wardrobe is these clothes are upcycled from vintage clothing. This dress was built out from a shift which became the lining of this costume.

The party theme this year was The Sorcerer's Spell and she wanted to be a pink witch. We upcycled a long black dress and maroon cape for the occasion. It looks like she and her girlfriend are having a grand time! But, the party's not over! Next weekend, the Bag Ladies have a very unique fundraising event and you'll get the "low down on that big gown" after that party's over. She has to make an entrance with the element of surprise and, well, I have sewing to do!